Government e-Marketplace (GeM): Product Listing Guide for Sellers

The Government e-Marketplace (GeM) is a revolutionary digital platform that enables government departments, PSUs, and other organizations to procure goods and services online. It ensures transparency, efficiency, and cost-effectiveness in public procurement.

For sellers — especially MSMEs, startups, and manufacturers — listing products on GeM opens the door to a vast market of verified government buyers. However, successful participation starts with accurate and optimized product listing.

In this blog, we’ll explore how to list products on GeM effectively and boost visibility for your offerings.

1. What is Product Listing on GeM?

Product listing refers to the process of adding your goods or services to the GeM portal so that government buyers can find, compare, and purchase them.

A well-crafted listing ensures that your product appears in relevant searches and meets GeM’s compliance standards.

2. Importance of Proper Product Listing

• Increases Visibility: Well-optimized listings help your product rank higher in buyer searches.
• Ensures Compliance: GeM has strict guidelines — following them prevents rejection or suspension.
• Enhances Credibility: Accurate specifications and certifications build trust with buyers.
• Boosts Sales: The more accurate and detailed your listing, the better your chances of receiving orders and bids.

3. Step-by-Step Process for Product Listing on GeM

Step 1: Register as a Seller

• Visit https://gem.gov.in/
• Choose the “Seller” option and register with your PAN, Aadhaar, and business details.
• Verify your credentials and complete organization KYC.

Classic Tenders provide step-by-step assistance in the GeM registration process. 

Step 2: Log in and Access the Dashboard

• After approval, log in to your Seller Dashboard.
• Select “Add New Product” from the catalog management section.

Step 3: Choose the Right Category

• Select a relevant product category and sub-category.
• Avoid misclassification, as it may lead to product rejection or lower visibility.

Step 4: Enter Product Details

Fill in key specifications such as:

• Product Name
• Brand and Model
• Description and Features
• Technical Parameters
• Warranty and Certifications (if applicable)

Tip: Use clear, concise, and keyword-rich descriptions to make your product easily discoverable.

Step 5: Upload Product Images

• Upload high-quality images with a white background.
• Include multiple angles for better product presentation.
• Image format: JPG/PNG (size as per GeM guidelines).

Step 6: Set Price and Delivery Terms

• Decide on competitive pricing while ensuring profitability.
• Add delivery time, warranty period, and service support details.

Step 7: Submit for Approval

Once all details are entered, submit the product for GeM Quality and Compliance Verification.

If approved, your product becomes live and visible to government buyers.

4. Common Reasons for Product Rejection

• Incorrect category selection
• Poor image quality
• Incomplete specifications
• Pricing mismatch with market standards
• Missing certifications (for specific products)

Always double-check your details before submission to avoid delays.

5. Tips to Optimize Your Product Listing

• Use relevant keywords in product title and description.
• Provide authentic certificates and specifications.
• Maintain competitive pricing through regular L1 analysis.
• Update listings periodically to reflect latest models or offers.
• Respond quickly to buyer queries to improve ratings.

6. Why Choose Professional Help for GeM Listing?

If you’re new to GeM or find the process complex, contact us we at Classic Tenders provide end to end GeM Product Listing Services.

• Product category mapping
• Listing and cataloging support
• Price benchmarking
• Compliance documentation
• Continuous monitoring and bid alerts

At Classic Tenders, our GeM experts ensure that your products are listed accurately, verified promptly, and optimized for maximum reach.

Listing your products on Government e-Marketplace (GeM) is a powerful opportunity to enter India’s largest B2G platform. A proper listing not only builds your brand’s credibility but also increases your chances of winning consistent government orders.

Whether you’re a small business or a large manufacturer, optimizing your GeM product listings is the key to unlocking new growth opportunities in the government procurement ecosystem.

Classic Tenders is one of the top e-marketplace consulting companies offering GeM registration services in Ahmedabad, Gujarat. We provide step-by-step assistance in the GeM Product Listing. We have an expert team of well-trained professionals that are known for their efficiency for GeM Portal Services in India. We are accomplishing GeM registration online for thousands of customers across the country on a daily basis. Our GeM services are easy, safe and secure.