GeM: Promoting Local Products and Manufacturing

The Government e-Marketplace (GeM) is a transformative digital platform launched by the Government of India to facilitate the procurement of goods and services by various government departments and public sector undertakings. One of its key objectives is to promote local products and manufacturing, aligning with the "Make in India" and "Atmanirbhar Bharat" (Self-Reliant India) initiatives.

By providing a transparent, efficient, and inclusive marketplace, GeM empowers small and medium enterprises (SMEs), artisans, and local manufacturers to sell their products directly to government buyers. This not only boosts domestic production but also reduces dependency on imports, fostering economic growth.

How GeM Supports Local Manufacturers

1. Priority to 'Make in India' Products

GeM gives preference to domestically manufactured goods by allowing sellers to tag their products as 'Make in India'. Government buyers are encouraged to procure locally made products, ensuring that Indian manufacturers get a fair opportunity.

2. Special Provisions for MSMEs and Startups

Micro, Small, and Medium Enterprises (MSMEs) and startups benefit from:

• Exclusive tenders reserved for small businesses.
• Lower fees and simplified registration processes.
• Direct access to government procurement without middlemen.

3. Promoting Handicrafts and Traditional Products

GeM has a dedicated section for handicrafts, handlooms, and khadi products, helping artisans and weavers reach a wider market. This supports rural employment and preserves India’s rich cultural heritage.

4. Reducing Import Dependency

By prioritizing local procurement, GeM helps reduce reliance on foreign goods. Government departments are mandated to seek indigenous alternatives before considering imported items, strengthening India’s manufacturing ecosystem.

5. Transparency and Fair Competition

GeM ensures a level playing field for all sellers, eliminating favoritism and corruption in government purchases. Competitive pricing and quality checks ensure that only the best local products are procured.

Success Stories

• Khadi and Village Industries: Many khadi institutions have registered on GeM, increasing their sales to government departments.
• Local MSMEs: Small manufacturers of products like stationery, furniture, and electronics have secured bulk orders from government offices.
• Women Entrepreneurs: GeM’s focus on women-led businesses has enabled female sellers to expand their market reach.

Challenges and the Way Forward

While GeM has significantly boosted local manufacturing, challenges like digital literacy, logistics, and awareness among small sellers remain. The government is actively working on:

• Training programs for sellers to navigate the platform
• Better logistics support for seamless delivery.
• Increased marketing to onboard more local manufacturers.

GeM is a powerful tool for promoting local products and manufacturing in India. By connecting small businesses with government buyers, it drives economic growth, creates jobs, and strengthens the 'Vocal for Local' movement. As more sellers join the platform, India moves closer to becoming a self-reliant manufacturing hub.

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